The personal statement is a very important part of the application. It gives candidates a chance to write freely about themselves and their interest in the subject, as opposed to the rest of the application which consists mainly of ‘objective’ information. The statement can form the basis of an interview discussion. A personal statement can be up to 4,000 characters (including spaces) or 47 lines, whichever comes first. It can be compared with the admissions essay in the United States.
Purdue OWL: Personal Statements (Vidcast) + Doc